An invitation was created inviting industry professionals, business, family and friends to be a part of our graduation show and speaker event.

As a class we came up with an overarching theme: an exclusive club for the ladies and the gentlemen of our industry; and a personality that would dictate good design and poke fun at the "hoity toity" society that revolves around design. (And thus Charles was born.)

This invitation was created by Silky Chan, Felipe Fuentes and I. As well as in conjunction with our class copywriter Cameron Spires.

As part of the invitation team, we needed something that would attract the attention of our audience, and to market our graduation show as an interesting social event, and thus the "Societal Fortitude Social Club" was born.

We also felt that it would be important to also incorporate an "interactive" portion of our invitation and so we included stickers in the middle of the invitation so that others could dictate what is "good design" and what is "bad design" with Charles's stickers of "Approval/Disapproval."

Packaging and Branding for a high quality herb and spice product line.

Fat Bird is a brand of high quality dried herbs and spices. The primary target audience for Fat Bird are amateur cooks who are just picking up this important life skill and are looking to try out new flavours and cuisins. With Bright and colourful packaging, Fat Bird offers different types of herbs, and spices easily identified by the bright colours associated with the different spices. The brand markets itself through clear, consistent and charming packaging and on the packaging, it also includes serving suggestions, and flavour notes.

Each package is made of recycled material, and is recyclable itself. This is to limit the potential waste, and to give people who already have special jars to reuse those. Fat Bird was meant to supply quantity along side quality.

A Theoretical rebrand project for a fashion shoe retailer, Joneve Shoes, and a redesign of their online store.

*Student project. This is not an actual rebrand for Joneve Shoes.

Joneve has undergone a rebrand and a repositioning in the fashion shoe market in order to reflect and appeal more directly to their intended target market: strong, independent, classy, and edgy women 20 years old and older.

Joneve is a high quality, mid-range fashion shoe retail store dedicated to providing a unique boutique experience in each store and online.

The success of the Joneve relies on their ability to establish and maintain positive relationships with their audience, and a positive and consistent image throughout their marketing communications.