Diamond Practice Management is a company that promises to help dentists manage their businesses in an efficient manner, and to provide successful management tips and tricks.
Diamond Practice Management needed a strong logo that will speak to the dental professionals, and one that will reflect confidence that Diamond Practice Management has in the success. It needed to be clean and modern, easy to identify and different from the rest.Branding2013
The Original Vancouver Food Tour is led by a passionate and dynamic team of local food and drink experts. The Vancouver Food Tour specializes in bringing tourists and locals to the most vibrant neighbourhoods of Vancouver, showcasing local gems, and not tourist traps.
With that in mind, Vancouver Food Tour needed a refresher to their identity and their frequently visited website. I was approached by Melody Fury (Founder) to redesign their logo, website, and various other promotional material.
Vancouver Food Tour also started tour at the Molson Coors brewery shortly after the launch of their new website. I was asked to create an icon for the tour. The icon needed to reflect the craftsmanship behind beer brewing, and Vancouver as the Molson Coors brewery had been open since 1953.Art Direction, Branding, Graphic Design2013
An invitation was created inviting industry professionals, business, family and friends to be a part of our graduation show and speaker event.
As a class we came up with an overarching theme: an exclusive club for the ladies and the gentlemen of our industry; and a personality that would dictate good design and poke fun at the "hoity toity" society that revolves around design. (And thus Charles was born.)
This invitation was created by Silky Chan, Felipe Fuentes and I. As well as in conjunction with our class copywriter Cameron Spires.
As part of the invitation team, we needed something that would attract the attention of our audience, and to market our graduation show as an interesting social event, and thus the "Societal Fortitude Social Club" was born.
We also felt that it would be important to also incorporate an "interactive" portion of our invitation and so we included stickers in the middle of the invitation so that others could dictate what is "good design" and what is "bad design" with Charles's stickers of "Approval/Disapproval."Art Direction, Print Design, Typography2013
Branding, web design and print for a theoretical self-guided food tour business based in Vancouver.
Bite Vancouver is a tour group that focuses on self-guided food tours around Vancouver’s tasty food districts. Whether you are in town for fun, for business, or just craving to try something new, Bite Vancouver provides year round “fooding” events. All food tours are prepaid at time of booking, and reservations are made by the Bite Vancouver tour group making it more convenient. Included in the tour package is a small Bite Vancouver pocket book. Users are able use book to keep their itinerary, read about Vancouver’s food districts, and record their experiences. Bite Vancouver is a fun, and tasty way to explore Vancouver.Art Direction, Branding2012
Branding a theoretical freeze-dried vegetable product line that would be convenient for health conscious individuals.
Vezzi is a new line of freeze-dried vegetable snacks that is a healthy alternative to ordinary snack foods. Vezzi does not promote itself as a health food, but as a convenient product for health conscious, busy individuals. The branding for Vezzi tries to encompass a fun, and lighthearted personality all the while keeping to the company's main philosophy: celebrate what is real, and keep it simple.
Vezzi encourages people to bring the snack on the go, and reminds us that snacking is not limited to "junk" food. By simply roasting the single ingredient, Vezzi eliminates the need for any additives. And with the unique freeze-drying technology, there are no added preservatives.Branding, Packaging2012
Packaging and Branding for a high quality herb and spice product line.
Fat Bird is a brand of high quality dried herbs and spices. The primary target audience for Fat Bird are amateur cooks who are just picking up this important life skill and are looking to try out new flavours and cuisins. With Bright and colourful packaging, Fat Bird offers different types of herbs, and spices easily identified by the bright colours associated with the different spices. The brand markets itself through clear, consistent and charming packaging and on the packaging, it also includes serving suggestions, and flavour notes.
Each package is made of recycled material, and is recyclable itself. This is to limit the potential waste, and to give people who already have special jars to reuse those. Fat Bird was meant to supply quantity along side quality.Branding, Graphic Design, Packaging2012
Packaging design for a theoretical locally brewed premium sake label.
Maru Sake is a theoretical product that offers locally brewed premium sake.
The packaging was developed to entice Western sake enthusiasts, and sake "virgins" to try the delicate and different flavors of sake. Maru Sake's packaging features English labels with serving directions, suggested paring, and helpful tasting notes to help those who are unfamiliar with the taste of sake.
Inspired by the packaging of traditional sake from Japan, Maru Sake echos the rustic aesthetics with a contemporary twist.Packaging, Print Design2012
Crispy Green is a company based in Fairfield, New Jersey that specialzes in freeze-dried fruit snacks. They’re focused on encouraging people to eat healthier, and to choose the healthier alternative to regular snack foods.
In 2012, Crispy Green refreshed their corporate logo. Angela, CEO /President, required an updated look that will give the company more depth and dimension, as well as more energy, but it was important to uphold the original brand essence.
Depth was created by adding a gradient and jeweling the graphic. The typography of the wordmark had been updated by removing the serifs and the letter spacing was adjusted to create a better flow. A brighter green was used to create a “fresher” and “crisper” look and appeal.Branding, Graphic Design, Retouching2012
A Theoretical rebrand project for a fashion shoe retailer, Joneve Shoes, and a redesign of their online store.
*Student project. This is not an actual rebrand for Joneve Shoes.
Joneve has undergone a rebrand and a repositioning in the fashion shoe market in order to reflect and appeal more directly to their intended target market: strong, independent, classy, and edgy women 20 years old and older.
Joneve is a high quality, mid-range fashion shoe retail store dedicated to providing a unique boutique experience in each store and online.
The success of the Joneve relies on their ability to establish and maintain positive relationships with their audience, and a positive and consistent image throughout their marketing communications.Art Direction, Branding, Web Design2012